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If your site isn’t indexed, no amount of optimization will help you rank in search results until you fix this fundamental issue. I’ll show you what to look for and which tools help along the way. Last but not least, the SEOptimer blog provides a bunch of relevant articles and tips and tricks for you to stay on top of the SEO improvement landscape.
Semrush is a full SEO suite that offers a great SEO site audit tool. Conveniently named Site Audit, it’s another option for crawling your site. As the name suggests, it is a comprehensive SEO Anomaly auditing tool, not just a crawler.
Duplicate page titles / meta descriptions
This step of the audit contains a few sub steps which can be achieved from the results of the crawl. If you don’t have a sitemap, you should create one to help Google find your website easier. If you haven’t updated your map in a while, that could be first on your list of SEO to-do’s. Crawling and indexing is essential to SEO — without it, you can’t rank in search results. Unlike other SEO audit software, Screaming Frog is a desktop app. With Screaming Frog, you can analyze up to 500 URLs (if you have more than 500 URLs, you’ll need to purchase a Screaming Frog license).
RECENT BLOG POSTS
- Once your ownership is verified, it is a good idea to check the Site Audit settings before running your first crawl.
- You can use related keywords in your content to help give search engines the context of your page.
- A “push-the-easy-button audit” is simply not going to get you top-three rankings.
- Spammers often exploit this method to redirect visitors to pages with unrelated or potentially harmful content.
- It usually covers indexing, technical SEO, keyword research, on-page SEO, and competitor analysis.
But Google is also continuously adapting how they assess your site’s speed. Which measures how fast your website responds to user interactions. Second, Google started using their mobile-first indexing process a while ago. Featured snippets can DRAMATICALLY increase your organic traffic.
With pages that aren’t robust, you’ll want to beef up the content or redirect them to content-rich URLs. To do this, de-index the low-value pages and focus on your high-value pages. When you de-index low-value pages, people can still visit them, but they don’t affect your site’s performance. To prevent this from happening, you’ll want to use canonical link tags.
In our case, this returned 1,128 images which were missing alt text. This will bring up a spreadsheet with all images currently contained in the uploads folder of your site, and will also let you know which posts they are attached to. If you don’t want to manually go into each post and edit, you’ll need WP Sheet Editor’s media add on (or an equivalent alternative). Afterwards, I added alt text to all other images that were missing it. If first link priority applies, any featured image that’s missing alt text is creating a “first link” with ZERO anchor text. …this site audit highlighted an interesting example of where fixing missing alt text could make a difference to general optimization.